[Download] Tải The relationship between brand credibility and customers’ behavioral intentions with reference to Iranian service market – Tải về File Word, PDF

The relationship between brand credibility and customers’ behavioral intentions with reference to Iranian service market

The relationship between brand credibility and customers’ behavioral intentions with reference to Iranian service market
Nội dung Text: The relationship between brand credibility and customers’ behavioral intentions with reference to Iranian service market

Download


Credibility has been argued to enable firms to enhance their relationships with their respective customers and would lead to higher satisfaction and commitment among customers and make them stay with the current brand. By analyzing 147 data from telecommunication service users in Iran using SEM, this study found 1) brand credibility is positively related to satisfaction, loyalty commitment, and continuance commitment; and 2) higher satisfaction and commitment would lead to lower switching propensity among customers.

Bạn đang xem: [Download] Tải The relationship between brand credibility and customers’ behavioral intentions with reference to Iranian service market – Tải về File Word, PDF

*Ghi chú: Có 2 link để tải biểu mẫu, Nếu Link này không download được, các bạn kéo xuống dưới cùng, dùng link 2 để tải tài liệu về máy nhé!
Download tài liệu The relationship between brand credibility and customers’ behavioral intentions with reference to Iranian service market File Word, PDF về máy

The relationship between brand credibility and customers’ behavioral intentions with reference to Iranian service market

Mô tả tài liệu

Nội dung Text: The relationship between brand credibility and customers’ behavioral intentions with reference to Iranian service market

Download tài liệu The relationship between brand credibility and customers’ behavioral intentions with reference to Iranian service market File Word, PDF về máy