[Download] Tải Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs – Tải về File Word, PDF

Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs

Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs
Nội dung Text: Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs

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This study applied the convenience sampling method to survey 235 Muslim entrepreneurs through a self-administrated questionnaire. Data were analyzed using Smart PLS v.3 to test the hypothesis. The result showed that green product, green promotion, and green price have a positive relationship with firm performance.

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Nội dung Text: Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs

Download tài liệu Linking green marketing strategy, religiosity, and firm performance: Evidence form Indonesian SMEs File Word, PDF về máy