Impact of visual merchandising on the purchase decision of consumers from retail stores in central Peru
The objective of this research was to determine the factors of Visual Merchandising on consumers’ purchase decision in retail stores in the districts of El Tambo and Huancayo, 2019. The study was carried out using the quantitative approach including the scientific method (general) and the deductive method (specific). In addition, the non-experimental – transversal – descriptive research design was used.
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