[Download] Tải Customer satisfaction as a mediation between micro banking image, customer relationship and customer loyalty – Tải về File Word, PDF

Customer satisfaction as a mediation between micro banking image, customer relationship and customer loyalty

Customer satisfaction as a mediation between micro banking image, customer relationship and customer loyalty
Nội dung Text: Customer satisfaction as a mediation between micro banking image, customer relationship and customer loyalty

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The purpose of this article is to build a consumer loyalty model by considering consumer satisfaction as a mediating variable between the image of micro banking and consumer relations with consumer loyalty. Design/methodology/approach of this article is a research on micro banking customers. The survey was conducted on 100 micro banking customers. The research shows that company image positively influences customer satisfaction and customer loyalty.

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Customer satisfaction as a mediation between micro banking image, customer relationship and customer loyalty

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Nội dung Text: Customer satisfaction as a mediation between micro banking image, customer relationship and customer loyalty

Download tài liệu Customer satisfaction as a mediation between micro banking image, customer relationship and customer loyalty File Word, PDF về máy