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A study on customer awareness on green banking in selected public and private sector banks in Chennai
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The study aims to identify the awareness on Green banking among the customers of six different banks. Also it aims to find the customers usage relating to Green Banking service.

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  1. INTERNATIONAL JOURNAL OF MANAGEMENT (IJM)

    ISSN 0976-6502 (Print)
    ISSN 0976-6510 (Online)
    IJM
    Volume 7, Issue 2, February (2016), pp. 24-35
    http://www.iaeme.com/ijm/index.asp ©IAEME
    Journal Impact Factor (2016): 8.1920 (Calculated by GISI)
    www.jifactor.com

    A STUDY ON CUSTOMER AWARENESS ON GREEN BANKING IN
    SELECTED PUBLIC AND PRIVATE SECTOR BANKS IN CHENNAI

    M. Narmadha
    Assistant Professor, SRM University – Ramapuram Campus, Chennai.

    ABSTRACT
    Green Banking means promoting environmental-friendly practices and reducing your
    carbon footprint from our banking activities. Green banking will be mutually beneficial to the
    Consumers, banks, industries and the economy. The study aims to identify the awareness on
    Green banking among the customers of six different banks. Also it aims to find the customers
    usage relating to Green Banking service. It is necessary to identify various initiatives taken by
    bank on the concept of green banking in order to influence customer and make them user
    friendly. Researcher will study the impact of different age group of customers with regard to
    green initiatives taken by public and private sector banks.
    Key words: Green Banking, Customer Awareness, Green Banking Initiatives, Online
    Banking.

    Cite this Article: M. Narmadha. A Study on Customer Awareness on Green Banking in
    Selected Public and Private Sector Banks in Chennai. International Journal of Management,
    7(2), 2016, pp. 24-35.
    http://www.iaeme.com/ijm/index.asp

    1. INTRODUCTION
    Today every business organizations and corporations are adopting “GO GREEN” concept because of
    the increasing friendly attitude of the society towards the environment. Banks play a critical role in the
    economic development of the nations by providing various Socio-Economic activities like Job creation,
    wealth generation, Poverty eradication, entrepreneurial activity etc. Besides these activities, banks are
    introducing the practices of green banking in order to protect the environment and to reduce carbon
    emission.
    Green Banking means promoting environmental-friendly practices and reducing your carbon
    footprint from our banking activities. Green banking will be mutually beneficial to the Consumers,
    banks, industries and the economy. For consumers this shift towards green banking means that more
    deposit and loan products will be available through online and mobile banking. It also means better
    deposit rates on CDs, money market accounts and savings accounts. Green banks should also have
    lower fees and give rate reductions on loans going towards energy-efficient projects. This is banking
    beyond pure profit. Another important aspect of green banking is the involvement and outreach from
    the individual banks to their local community.

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    M. Narmadha, “A Study on Customer Awareness on Green Banking in Selected Public and Private
    Sector Banks in Chennai” – (ICAM 2016)

  2. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –
    6510(Online), Volume 7, Issue 2, February (2016), pp. 24-35 © IAEME Publication

    2. MEANING OF GREEN BANKING
    Green Banking means promoting environmental – friendly practices and reducing your carbon
    footprint from your banking activities. This comes in many forms:
    Using online banking instead of branch banking.
    Paying bills online instead of mailing them.
    Opening up accounts at online banks, instead of large multi-branch banks.
    Finding the local bank in your area that is taking the biggest steps to support local green
    initiatives.
    Green banks give more weight to environmental factors, their aim is to provide good
    environmental and social business practice, they check all the factors before lending a loan, whether the
    project is environmentally friendly and have any implications in the future, and loan will be awarded
    only when all the environmental safety standards are followed.

    3. CUSTOMER AWARENESS
    Generally speaking awareness comprises a human’s perception and cognitive reaction to a condition or
    event. Awareness does not necessarily imply understanding, just an ability to be conscious of, feel or
    perceive. To create more awareness for the customers, many banks can be involved in programmes that
    support the environmentally friendly products and services.

    4. GREEN BANKING FINANCIAL PRODUCTS
    Green banking product coverage includes:
     Green Loans: means giving loans to a project or business that is considered environmentally
    sustainable.
     Green Mortgages: Banks offer green mortgage with better rates or terms for energy efficient
    houses. The savings in monthly energy bills can offset the higher monthly mortgage payments
    and save money in the long run.
     Green Credit Cards: These cards offer an excellent incentive for customers to use their green
    card for their expensive purchases.
     Green Deposits: Banks offer higher rates on commercial deposits, money market accounts,
    checking accounts and savings account if customers opt to conduct their banking activities
    online.
     Green Reward Checking Accounts: Customers can earn higher checking account rates if
    they meet monthly requirements that might include receiving electronic statements, paying
    bills online or using a debit or check card.
     Green Saving Accounts: In case of Green Saving Accounts, banks make donations on the
    basis of savings done by customers’ .The more they save, the more the environment benefits
    in form of contributions or donations done by banks.
     Mobile banking and online banking: These new age banking forms include less paperwork,
    less mail, and less travel to branch offices by bank customers, all of which has a positive
    impact on the environment.

    5. GREEN BANKING INITIATIVES BY INDIAN BANKS
    Only six banks were taken for this study. They are as follows:

    PUBLIC SECTOR BANKS

    State Bank of India (SBI)
    SBI had launched Green Channel Counter (GCC) facility at their branches in 2010. The bank had also
    collaborated with Suzlon Energy Ltd for the generation of windmills. It has become a signatory to the
    Carbon Disclosure Project in which they undertake various environmentally and socially sustainable

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  3. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –
    6510(Online), Volume 7, Issue 2, February (2016), pp. 24-35 © IAEME Publication

    initiatives. Export Import Bank of India (EXIM) and SBI entered into an agreement for building solar
    plant in India.

    Punjab National Bank (PNB)
    According to Corporate Social Responsibility Report 2010-11 (PNB, 2011), they had taken various
    steps for reducing emission and energy consumption. PNB is conducting Electricity Audit of offices as
    an energy conversation initiative. The bank had organized more than 290 Tree Plantation Drives. It
    started emphasizing on green building practices such as energy efficient lights, fans, etc. The
    organization had signed a ‘Green Pledge’ under which they had set up the butterfly park at the
    compound of Guruvayur temple which houses 18 types of medicinal plants. The organization had
    sanctioned nine wind energy projects with an aggregation limit of 185.81 crore. They were also
    awarded with a second prize for ‘Best Wind Energy Power Financer’ by wind power India 2011.

    Canara Bank
    According to Canara Bank (2013), the bank had taken many green initiatives such as: – As a part of
    green banking initiative, the bank had adopted environmental friendly measures such as mobile
    banking, internet banking, etc. Canara bank had set up e-lounges like internet banking, pass book
    printing, ATM, online trading, etc. The bank is also not extending any finance to the units which are
    producing ozone depletion substances. While appraising any project, they ensure the borrower to obtain
    No Objection Certificate (NOC) from central or state pollution control board.

    PRIVATE SECTOR BANKS

    ICICI Bank Ltd
    ICICI bank had adopted ‘Go Green’ initiative, which involves activities such as Green
    products/offerings, Green engagement and green communication with customers as per ICICI Bank
    (2014):-
    Green Products and Services: The bank is offering green products and services like

    Instabanking
    It is a service which gives convenience to the customers to do banking anywhere and anytime through
    internet banking, mobile banking, etc.

    ‘Vehicle Finance’
    They are offering 50% waiver on processing fee of auto loans on the car models which uses alternate
    sources of energy like the Civic Hybrid of Honda, Tata Indica CNG, Reva electric cars.

    Home Finance
    The bank had reduced the processing fee for the customers who are purchasing homes in LEED
    certified buildings.

    Green Engagements
    During Diwali 2013, the organization had conducted an environmental awareness program for
    employees and customers. It has also become partners with the Green theme CNBC – overdrive auto
    awards. The bank is celebrating World Environment Day every year on June 5.
    Green Partners: The organization is looking forward for partnerships with national and international
    green organizations and NGO’s.
    HDFC Bank Ltd – HDFC bank is taking up various measures in reducing their carbon footprints in
    the area of waste management, paper use and energy efficiencies as per HDFC Bank (2013):-
    The bank is encouraging their employees to prevent any wasteful use of natural resources and emission
    of greenhouse gases. They are reducing the use of paper through issuing e-transaction. The
    organization is exploring renewable energy by setting up of 20 solar ATMs. They are also managing
    their waste by tying up with vendors for recycling of paper and plastic. The bank is procuring green

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  4. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –
    6510(Online), Volume 7, Issue 2, February (2016), pp. 24-35 © IAEME Publication

    products which are compliant with the norms of the Central Pollution Control Board and which are
    rated by Energy Star.
    Axis Bank Ltd – AXIS bank implementing several initiatives in green banking such as per Axis Bank
    (2013):-
    In august 2011, the bank had initiated the process of collecting all the dry waste generated from the
    corporate office and recycles it to notepads, notebooks and envelopes. The corporate office of the bank,
    located in Mumbai, is designed and constructed a ‘Green Building’. Car-pooling has been initiated by
    a bank to reduce carbon footprint. They are also encouraging their customers to use e-statements and
    other electronic communications to reduce paper consumption. Annual reports are being sent through
    emails. The organization had initiated Independent ATM Deployment (IAD) model in which ten solar
    based ATM has been set up in Coimbatore circle.

    6. REVIEW OF LITERATURE
    Schmidheiny and Zorraquin (1996), “Green banking is generally defined as promoting environmentally
    friendly practices that aid customers in reducing their carbon footprint through their banking operation
    activities. These practices include such things as online banking, statements, bill payments, and account
    opening. Banks also invest in internal initiatives to reduce their own carbon footprint”.
    Sahoo, Pravakar and Nayak, Bibhu Prasad (2008), in their research article on “Green Banking in
    India” highlighted that banking sector is one of the major stake holders in the industrial sector; it can
    find itself faced with credit risk and liability risk. Thus the banks should go green and play a pro-active
    role to take environmental and ecological aspects as part of their lending principle, which would force
    customers to go for mandated investment for environmental management, use of appropriate
    technologies and management systems.
    Dharwal, Mridul and Agarwal, Ankur (2011), in research article on “Green Banking: An
    Innovative initiative for Sustainable Development” concluded that Indian banks need to be made fully
    aware of the environmental and social guidelines to which banks worldwide are agreeing to. As far as
    green banking is concerned, Indian banks are far behind their counterparts from developed countries. If
    Indian banks desire to enter global markets, it is important that they recognize their environmental and
    social responsibilities.
    Nigamananda Biswas (2011) interpreted Green Banking as combining operational improvements,
    technology and changing client habits in market place. Adoption of greener banking practices will not
    only be useful for environment, but also benefit in greater operational efficiencies, a lower
    vulnerability to manual errors and fraud, and cost reductions in banking activities.
    Khawaspatil, S.G. and More, R.P. (2013), in their research article concluded that in-spite of a lot
    of opportunity in green banking and RBI notifications, Indian banks are far behind in implementation
    of green banking. Only few banks have initiated in this regard. There is a lot of scope for all banks and
    they can not only save our earth but also transform the whole world towards energy consciousness.
    Banks must educate their customers about green banking and adopt all strategies to save earth and
    build banks’ image.
    Sharma, K& Gopal in their study “A study on Customer Awareness on Green Banking initiatives
    in selected Public & Private sector banks with special reference to Mumbai” identified the opinion and
    awareness of bank employees and customers as regards to green banking concept in Public and Private
    sector banks. They found that green initiatives like Communication through press, Bank environmental
    policy, Concession on energy savings, Solar ATMs, Green CDs is not familiar in green initiatives by
    the bank as per the respondents.

    7. STATEMENT OF THE PROBLEM
    Indian Banks introduced Green Banking services since 1996. As the use of Green Banking services are
    increasing day –by-day, it is important to study the customer awareness towards Green Banking
    services in Chennai city. This study is one of such an attempt.

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    M. Narmadha, “A Study on Customer Awareness on Green Banking in Selected Public and Private
    Sector Banks in Chennai” – (ICAM 2016)

  5. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –
    6510(Online), Volume 7, Issue 2, February (2016), pp. 24-35 © IAEME Publication

    AIM OF THE STUDY
    The study aims to find out the awareness of the customers towards the use of Green Banking. During
    the research, the researcher identifies the awareness on Green banking among the customers of six
    different banks. Also it aims to find the customers usage relating to Green Banking service. One has to
    approach the branch in person, to withdraw cash or deposit a cheque or request a statement of accounts.
    In true Green banking, any inquiry or transaction is processed online without any reference to the
    branch (anywhere banking) at any time. Providing Green banking is increasingly becoming a “need to
    have” than a “nice to have” service. To enhance the level of awareness of customers, a detailed study
    on the awareness of customers and their usage about various factors affecting Green Banking must be
    studied.

    OBJECTIVE OF THE STUDY
    1. To study the awareness on Green Banking among the customers.
    2. To know which age group of customers is using different Green Banking facilities.
    3. To find out the factors influence the adoption of Green Banking services.
    4. To suggest ways to promote Green Banking in India.

    LIMITATIONS OF THE STUDY
    1. The geographical scope of the study is limited to Chennai city.
    2. The sample size is confined to 200.
    3. Only six banks were taken for the study.
    4. The respondents were unable to spend much time for filing up the questionnaire.
    5. Time was a limiting factor in conducting the study.

    8. RESEARCH METHODOLOGY
    The research methodology used in this study is based on primary as well as secondary data. The
    primary data was collected from the study conducted through questionnaire. The information is
    collected by issuing questionnaire to some of the respondents’ directly in person and to the remaining
    respondents through E – Mail. Secondary data for the study has been collected from Websites of
    various banks and Journals related to Banking.

    SAMPLING METHOD
    General public of the city and Sampling Units are chosen on the basis of Convenience Sampling.

    SAMPLE SIZE
    200 Respondents

    TOOLS USED:
    The following statistical tools have been used for the purpose of analyzing data collected.
     Percentage Analysis,
     Chi – square Test,
     Kolmogorov – Simornov test,
     One – way ANOVA Test.

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  6. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –
    6510(Online), Volume 7, Issue 2, February (2016), pp. 24-35 © IAEME Publication

    9. DATA ANALYSIS AND INTERPRETATION:

    PERCENTAGE ANALYSIS:

    Table 1 AGE OF RESPONDENTS
    Criteria No. of respondents % of respondents
    18-30 42 21
    30-40 57 28.5
    40-50 54 27
    Above 50 47 23.5
    Total 200 100
    Source: Primary Data
    From the above table 4.1 it is inferred that 28.5% of the respondents belong to the age group of 30-
    40, 27% of the respondents belong to the age group of 40-50, 23.5% of the respondents belong to the
    age group above 50 and the least 21% of the respondents belong to the age group of 18-30.

    Table 2 NAME OF THE BANK

    Criteria No. of respondents % of respondents
    SBI Bank 78 39
    Canara Bank 52 26
    Punjab National Bank 22 11
    Axis Bank 14 7
    HDFC Bank 24 12
    ICICI Bank 10 5
    Total 200 100
    Source: Primary Data
    It is clear from the table 4.8 that majority of the respondents keep accounts with SBI Bank – 39% and
    the least is ICICI Bank with 5%.

    Table 3 NO.OF RESPONDENTS WHO USE NET BANKING SYSTEM

    Criteria No. of respondents % of respondents
    Yes 194 98
    No 6 2
    Total 200 100
    Source: Primary Data
    It is known from the table 4.10 that 94% of the respondents are using Net Banking system and 6%
    of the respondents are not using Net Banking system.

    Table 4 AWARENESS ABOUT GREEN BANKING

    Criteria No. of respondents % of respondents
    Yes 194 97
    No 6 3
    Total 200 100
    Source: Primary Data

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  7. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –
    6510(Online), Volume 7, Issue 2, February (2016), pp. 24-35 © IAEME Publication

    It is inferred from the table 4.14 that 97% of the respondents are aware of the Green Banking
    services provided by their bank and 3% of the respondents are not aware of the Green Banking services
    provided by their bank.

    Table 5 VARIOUS GREEN BANKING INITIATIVES PROVIDED BY THE BANK

    Aware Not Aware
    Green Banking Initiatives
    No. of % of No. of % of
    respondents respondents respondents respondents
    Green Checking 176 88 24 12

    Online Bill Payment 156 78 44 22

    Facility of e-statement registration 150 75 50 25

    Cash Deposit System 146 73 54 27
    Reduced wastage of papers and
    energy through Net Banking 130 65 70 35
    approach
    Use of Solar Powered ATMs 114 57 86 43

    Using recycle paper or recycle waste 106 53 94 47

    Green Mortgages 64 32 136 68

    E – Investment services 78 39 122 61
    Conducting Workshops and Seminars
    80 40 120 60
    for Green Banking
    Green Loans 86 43 114 57
    Providing recyclable debit cards and
    96 48 104 52
    credit cards
    Source: Primary Data
    It is more than 200 respondents because respondents have aware more than one initiative.
    It is evident from the table 4.15 among all Green Banking initiatives, customers are aware of
    Green Checking with 88%, Online Bill Payment with 78%, Facility of e – statement registration with
    75% and they are not aware of Green Mortgages(68%), E – Investment services(61%), Conducting
    Workshops and Seminars(60%), etc.

    CHI-SQUARE ANALYSIS

    HYPOTHESIS:
    H0: There is no relationship between age of customers and awareness of Green Banking.
    H1: There is a relationship between age of customers and awareness of Green Banking.
    Awareness of Green Banking * Age of customers

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    M. Narmadha, “A Study on Customer Awareness on Green Banking in Selected Public and Private
    Sector Banks in Chennai” – (ICAM 2016)

  8. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –
    6510(Online), Volume 7, Issue 2, February (2016), pp. 24-35 © IAEME Publication

    Table 6 (Crosstabs)

    AGE OF CUSTOMERS
    Awareness of TOTAL
    18-30 30-40 40-50 50 & above
    Green Banking
    N % N % N % N % N %
    Yes 40 95.2% 57 100% 51 94.4% 46 97.9% 194 97%
    No 2 4.8% 0 0% 3 5.6% 1 2.1% 6 3.0%
    Total 42 100.0% 57 100.0% 54 100.0% 47 100.0% 200 100.0%
    Source: Primary Data

    Table 7 Chi-Square Tests

    Value df Asymp. Sig. (2-sided)
    Pearson Chi-Square 3.546(a) 3 .315
    Likelihood Ratio 4.964 3 .174
    Linear-by-Linear Association .005 1 .944
    N of Valid Cases 200
    Source: Primary Data
     4 cells (50.0%) have expected N less than 5. The minimum expected N is 1.26.
    Since the p value (0.315) is greater than the table value (0.05).Therefore, this test shows that there
    is no relationship between the age of customers and their awareness of Green Banking. (Chi – square =
    3.546, p = 0.315).
    This correlation is flagged as not significant, with the same p – value that was given for the Chi –
    square test.

    HYPOTHESIS
    H0: There is no relationship between age of customers and usage of Green Banking.
    H1: There is a relationship between age of customers and usage of Green Banking.
    Usage of Green Banking * Age of customers

    Table No. 8(Crosstabs)

    AGE Total
    50&
    18-30 30-40 40-50
    above
    Using GB service YES N 37 55 51 45 188
    % 88.1% 96.5% 94.4% 95.7% 94.0%
    NO N 5 2 3 2 12
    % 11.9% 3.5% 5.6% 4.3% 6.0%
    Total N 42 57 54 47 200
    % 100.0% 100.0% 100.0% 100.0% 100.0%
    Source: Primary Data

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    Sector Banks in Chennai” – (ICAM 2016)

  9. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –
    6510(Online), Volume 7, Issue 2, February (2016), pp. 24-35 © IAEME Publication

    Table 9 Chi-Square Tests

    Value df Asymp. Sig. (2-sided)
    Pearson Chi-Square 3.496(a)
    3 .321
    Likelihood Ratio 3.082
    3 .379
    Linear-by-Linear Association 1.472
    1 .225
    N of Valid Cases 200
    Source: Primary Data
     4 cells (50.0%) have expected N less than 5. The minimum expected N is 2.52.
    This test shows that there is no relationship between age of customers and usage of Green
    Banking. (Chi – square = 3.496, p = 0.321). Therefore, H0 is accepted.

    KOLMOGOROV – SMIRNOV TEST FOR A SINGLE SAMPLE
    RANKING THE DIFFERENT MODES OF GREEN BANKING

    Table 10
    LIKERT SCALE
    MODES TOTAL RANK
    1 2 3
    Solar Powered ATMs 126 110 57 293 I
    Net Banking 110 100 120 330 II
    Mobile Banking 70 80 270 420 III
    Source: Primary Data
    It is revealed from the table 5.15 that the respondents ranked ‘1’ for Solar Powered ATMs, Second
    place is for Net Banking and 3rd place is for Mobile Banking.

    ONE – WAY ANOVA

    HYPOTHESIS
    H0: There is no significant difference in the convenience of using Green Banking with regard to age of
    customers.
    H1: There is a significant difference in the convenience of using Green Banking with regard to age of
    customers.
    H0: There is no significant difference in the savings in time by using Green Banking with regard to age
    of customers.
    H1: There is a significant difference in the savings in time by using Green Banking with regard to age
    of customers.
    H0: There is no significant difference in the feature availability with regard to age of customers.
    H1: There is a significant difference in the feature availability with regard to age of customers.
    H0: There is no significant difference between risk privacy and age of customers.
    H1: There is a significant difference between risk privacy and age of customers.

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    Sector Banks in Chennai” – (ICAM 2016)

  10. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –
    6510(Online), Volume 7, Issue 2, February (2016), pp. 24-35 © IAEME Publication

    Table 11 ANOVA based on age
    Sum of Mean
    df F Sig.
    Squares Square
    8.978 3
    CONVENIENCE 2.993
    .885 .450
    663.022 196
    3.383
    Between Groups 672.000 199
    Within Groups
    Total 26.540 3
    SAVINGS IN TIME 8.847
    2.866 .038
    Between Groups 605.040 196
    3.087
    Within Groups
    Total 631.580 199

    Between Groups 4.868 3
    FEATURE 1.623
    Within Groups .595 .619
    AVAILABILITY
    Total 534.712 196
    2.728
    Between Groups 539.580 199
    Within Groups
    Total 4.002 3
    1.334
    .589 .623
    RISK PRIVACY
    443.918 196
    2.265
    447.920 199
    Source: Primary Data
     This test shows that there is no significant difference in the convenience of using Green
    Banking with regard to age of customers. Therefore, H 0 is accepted at 5% level of
    significance.
     This test shows that there is a significant difference in the savings in time by using Green
    Banking with regard to age of customers. Therefore, H0 is rejected at 5% level of significance.
     This test shows that there is no significant difference between feature availability and age of
    customers. Therefore, H0 is accepted at 5% level of significance.
     This test shows that there is no significant difference between risk privacy and age of
    customers. Therefore, H0 is accepted at 5% level of significance.

    10. FINDINGS

    GENERAL FINDINGS
     28.5% of the respondents fall in the age group of 30 – 40 and minimum age group is
    18 – 30.
     Among the respondents, 98% of the respondents avail Net Banking services.
     Majority of the respondents (97%) are aware about Green Banking.
     Among the various Green Banking initiatives provided by the bank, majority of the
    respondents are aware of Green Checking with 88%, Online Bill Payment (78%), Facility of
    e-statement registration(75%) and they are not aware of Green Mortgages (68%), E –
    Investment services(61%), Conducting Workshops and Seminars(60%).

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    Sector Banks in Chennai” – (ICAM 2016)

  11. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –
    6510(Online), Volume 7, Issue 2, February (2016), pp. 24-35 © IAEME Publication

    SPECIFIC FINDINGS
     There is no relationship between age of customers and awareness of Green Banking.
     There is no relationship between age of customers and usage of Green Banking.
     Solar Powered ATM is the preferred mode of Green Banking and the least mode is Mobile
    Banking.
     There is no significant difference in the convenience of using Green Banking with regard to
    age of customers.
     There is a significant difference in the cost saved by using Green Banking with regard to age
    of customers.
     There is no significant difference between feature availability and age of customers.
     There is no significant difference between risk privacy and age of customers.

    SUGGESTIONS

    For Bankers
     Bankers may educate the customers with Green Banking initiatives such as Green loans,
    Green Mortgages, E – Investment services, etc.
     Reward or Incentive can be given to the users of Green Banking.
     Conducting Workshops, Seminars frequently to the bank employees as well as to the
    customers and advertisement regarding Green Banking initiatives may be widely publicized.
     Security aspects of the Green Banking may be enhanced through proper legislation.
     Banking policies may be addressed on who hesitate to using Green Banking initiatives.

    For Customers
     To follow the restriction provided by the banks while using the Green Banking initiatives.
     Personal Identification Number (PIN)/ Password to be kept secret.
     Policies to bring illiterate people under the scope.

    11. CONCLUSION
    Banks are responsible corporate citizens. Banks believe that every small ‘GREEN’ step taken today
    would go a long way in building a greener future and that each one of them can work towards to better
    global environment. ‘Go Green’ is an organization wide initiative that moving banks, their processes
    and their customers to cost efficient automated channels to build awareness and consciousness of
    environment, nation and society. From the above research we can see that green initiatives like Green
    Mortgages, E – Investment services, Conducting workshops and seminars for green banking, Green
    Loans, Providing recyclable debit and credit cards is not familiar in Green initiatives by the bank as per
    the respondents.
    This concept of “Green Banking” will be mutually beneficial to the banks, industries and the
    economy. Not only “Green Banking” will ensure the greening of the industries but it will also facilitate
    in improving the asset quality of the banks in future.

    34
    M. Narmadha, “A Study on Customer Awareness on Green Banking in Selected Public and Private
    Sector Banks in Chennai” – (ICAM 2016)

  12. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –
    6510(Online), Volume 7, Issue 2, February (2016), pp. 24-35 © IAEME Publication

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