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Ngày đăng: 22/05/2017, 08:19
WELCOME WELCOME WE’RE GLAD YOU’RE HERE WE’RE GLAD YOU’RE HERE Group Huỳnh N.Phương Thụy 15DH301197 Nguyễn Thị Hà My 15DH301247 Lê Quế Thanh 15DH301194 Nguyễn Thanh Thủy Nguyễn Thị Hiếu 15DH301270 15DH301130 Huynh Ngoc Phuong Thuy • Be a global leader in household appliances • Provide 60 million products to customers • Sell in more than 150 markets Huynh Ngoc Phuong Thuy Company’s profile Product Line Marketing Strategy Huynh Ngoc Phuong Thuy Company’s profile • Origin: a merger of two companies—Lux AB and Svenska Elektron AB • Founder: Axel Wenner-Gren • Nationality: Swedish • Head office: Stockholm • Started: 1921 Nguyen Thi Ha My Company profile • • • • • • World’s first vacuum cleaner: First fridge: 1925 Employees: 81,971 1921 Sell in : more than 150 countries Worldwide turnover :€ 14,552 million Global divisions: Consumer Durables and Professional Products Nguyen Thi Ha My Esteemed brands Nguyen Thi Ha My Product line and mixes Laundry washers and dryers • Front load washing machine • Top load washing machine • Dryer • Washer dryer Product line Home care and services: 11% share of Group sales Le Que Thanh Product line Small appliances-Vacuum cleaner: 7% share of Group sales Le Que Thanh Product line and mixes Small appliances • Blenders • Coffee makers • Electric kettles • Garment steamers • Irons • Mixers • Oven Toasters • Rice cookers • Toasters Le Que Thanh Product line and mixes Vacuum cleaner • Bag vacuum cleaner • Bagless vacuum cleaner • Portable and stick vacuum cleaner • Wet and dry all purpose vacuum cleaner Le Que Thanh Price Place Promotion Nguyen Thanh Thuy More expensive than the same product Has launched the washing machine line 5-9 million Diverse in price Expensive replacement parts cost Nguyen Thanh Thuy Nguyen Thanh Thuy 65 percent of sales are in Western Europe The brand is loved with restaurants, hospitals and laundries Nguyen Thanh Thuy Around 70 % of appliances are sold via the four major retailers Laundry equipment is sold mainly under the Wascomat brand Nguyen Thanh Thuy Use strategy “ Same product architecture – differentiated design” for areas Nguyen Thanh Thuy To reach customers by advertising on television, magazines… Attractive deals April – May 7, 2017 Nguyen Thanh Thuy Summarize • Company’s profile • Product lines • Marketing strategies • Supplying the best products to the customer • Bringing the convenient, safe and easy to customer • Willing to be the global leader in home appliances Thank for your listening!!!
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