[Download] Lecture International business (9e): Chapter 18 – Charles W.L. Hill – Tải về File Docx, PDF

Lecture International business (9e): Chapter 18 – Charles W.L. Hill

Lecture International business (9e): Chapter 18 – Charles W.L. Hill
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Chapter 18 – Global marketing and R&D. After completing this chapter, students will be able to: Explain why there are differences between domestic and international marketing, explain why international marketing managers may wish to standardize the marketing mix regionally or worldwide, explain why standardizing the marketing mix globally is often impossible,…

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