[Download] Lecture International business (9e): Chapter 15 – Charles W.L. Hill – Tải về File Docx, PDF

Lecture International business (9e): Chapter 15 – Charles W.L. Hill

Lecture International business (9e): Chapter 15 – Charles W.L. Hill
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Chapter 15 – Entry strategy and strategic alliances. The goals of this chapter are: Explain the international market entry methods, discuss the debate on whether being a market pioneer or a fast follower is most useful, identify two different forms of piracy and discuss which might be helpful and harmful to firms doing international business, discuss channel members available to companies that export or manufacture overseas.

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