[Download] Lecture International business (9e): Chapter 12 – Charles W.L. Hill – Tải về File Docx, PDF

Lecture International business (9e): Chapter 12 – Charles W.L. Hill

Lecture International business (9e): Chapter 12 – Charles W.L. Hill
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In this chapter, you will learn to explain the concept of strategy. Recognize how firms can profit by expanding globally. Understand how pressures for cost reductions and pressures for local responsiveness influence strategic choice. Identify the different strategies for competing globally and their pros and cons. Explain the pros and cons of using strategic alliances to support global strategies.

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