[Download] Lecture Basic Marketing: A global-managerial approach: Chapter 9 – William D. Perreault, E. Jerome McCarthy – Tải về File Word, PDF

Lecture Basic Marketing: A global-managerial approach: Chapter 9 – William D. Perreault, E. Jerome McCarthy

Lecture Basic Marketing: A global-managerial approach: Chapter 9 – William D. Perreault, E. Jerome McCarthy
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In this chapter you will learn: Understand what “product” really means, know the key differences between goods and services, know the differences among the various consumer and business product classes, understand how the product classes can help a marketing manager plan marketing strategies,…

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