[Download] Lecture Basic Marketing: A global-managerial approach: Chapter 4 – William D. Perreault, E. Jerome McCarthy – Tải về File Word, PDF

Lecture Basic Marketing: A global-managerial approach: Chapter 4 – William D. Perreault, E. Jerome McCarthy

Lecture Basic Marketing: A global-managerial approach: Chapter 4 – William D. Perreault, E. Jerome McCarthy
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When you finish this chapter, you should: Know why company objectives are important in guiding strategic market planning, see how the resources of a firm affect the search for opportunities, know the variables that shape the environment of strategic market planning, know how the different kinds of competitive situations affect strategic planning,…

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