[Download] Lecture Basic Marketing: A global-managerial approach: Chapter 3 – William D. Perreault, E. Jerome McCarthy – Tải về File Word, PDF

Lecture Basic Marketing: A global-managerial approach: Chapter 3 – William D. Perreault, E. Jerome McCarthy

Lecture Basic Marketing: A global-managerial approach: Chapter 3 – William D. Perreault, E. Jerome McCarthy
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After studying this chapter you will: Understand why marketing strategy planning involves a process of narrowing down from broad opportunities to a specific target market and marketing mix, know about the different kinds of marketing opportunities, understand why opportunities in international markets should be considered,…

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