[Download] Lecture Basic Marketing: A global-managerial approach: Chapter 13 – William D. Perreault, E. Jerome McCarthy – Tải về File Word, PDF

Lecture Basic Marketing: A global-managerial approach: Chapter 13 – William D. Perreault, E. Jerome McCarthy

Lecture Basic Marketing: A global-managerial approach: Chapter 13 – William D. Perreault, E. Jerome McCarthy
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In chapter 13 you will: Understand how retailers plan their marketing strategies, know about the many kinds of retailers that work with producers and wholesalers as members of channel systems, understand the differences among the conventional and nonconventional retailers including Internet merchants and others who accept the mass-merchandising concept,…

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