[Download] Lecture Basic Marketing: A global-managerial approach: Chapter 10 – William D. Perreault, E. Jerome McCarthy – Tải về File Word, PDF

Lecture Basic Marketing: A global-managerial approach: Chapter 10 – William D. Perreault, E. Jerome McCarthy

Lecture Basic Marketing: A global-managerial approach: Chapter 10 – William D. Perreault, E. Jerome McCarthy
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In this chapter you will: Understand how product life cycles affect strategic planning, know what is involved in designing new products and what “new products” really are, understand the new-product development process, see why product liability must be considered in screening new products.

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